RO
2003

  • Inspired by the success that email loyalty solutions had abroad, we incorporated Romania’s very first agency to work in this particular industry.

  • We introduced the concept of email marketing and developed it into a tool that became more than just a means of communication.
  • We purchased a software license enabling us to offer our services to potential clients.
Our FIRST wish: to bring to the surface everything that is behind an email and, above all, to explain the stages to follow in one-to-one communication in order to make sure that the messages reach the target directly, and that the results measure up accordingly.
2004
This was still T0 for email marketing in Romania. The first meetings with prospects went in circles around questions and arguments like: "Why would I hire you to send my emails when I have Outlook?"
We took one step forwards and start developing our own technology. We analysed the needs of the market and added features in the design phase that well-known platforms only started to use much later.
Banc Post became our client and remained in our portfolio for 2 years.
We launched the first version which was only able to generate reports.
We published our first studies: "Email usage habits in Romania" and “Analysis of corporate communication via emails in Romania".
Our SECOND wish: Develop the data-driven marketing.
2005
  • The most important financial publication of the moment, Ziarul Financiar, sent out its first newsletter (August 24, 2005). Nowadays, over 4,500 days later, ZF communicates daily with its subscribers.
  • New customers: Avia Motors, ŠKODA dealer, Alto Syncro, SEAT dealer, and Qualins/Tmi.
Our THIRD wish: Get EU-wide recognition.
2006
  • White Image became Eastern Europe’s first company to be certified for best practices in email marketing.
  • We launched the first tool that provided advertisers with inserts and unbiased measurement of their ads in the newsletters sent by publishers.
  • New customers: Dona pharmacies, and Edenred.
  • New study published: “How newsletters are read in Romania?”
  • Altex and Media Galaxy became our clients (until 2015) and some of the first companies concerned with audience segmentation.
  • Business Magazin sent out its first newsletter six months before its website was launched.
Our FOURTH wish: focus on automated marketing.
2007
  • We implemented the first automated marketing programmes.
  • We launched the first database cleaning tool, a service that is still in use today and that analyses over 100,000 rules to generate one result.
  • Renault, Dacia, and Volkswagen became part of our portfolio, just as they are today.
  • Avon becomes a White Image client for the next 6 years and uses email marketing services for all transactional, financial, sales and customer communications.
  • Panasonic and all the brands from the old Realitatea-Cațavencu trust became members of our portfolio.
  • We promoted Romania’s most important business event of the moment: Michael Porter in Romania. This is when, while the first "economic boom” was still underway, we talked about the coming crisis for the first time.
Our FIFTH wish: receive international confirmation for our services.
2008
  • We won our first international award: Marketing Sherpa Email Award, in world’s most important email marketing event, held in the USA.
  • First gold medal: Gold Consumer in the Best Postcard-Style Campaign category, for the Renault SIAB campaign.
  • We promoted again the business event of the year in Romania: Jack Welch and Qualians.
  • ING Asigurari (now NN) became a White Image customer, just like Flanco and Nissan. All are still our customers.
  • The market became more and more receptive to the impact of smartphones on email consumption habits, and on this occasion we published the study on the distribution of email software apps used in Romania: "Inbox Design INSIDE 2008"
Our SIXTH wish: develop new tools and services.
2009
  • We launched the first tools that monitor the impact of social media in email marketing, our 7w service, and other tools for social media sharing using the 7w.ro URL shortener.
  • We launched the first behaviour-based targeting service: retargeting users who opened an email, based on clicks from previous emails.
  • We were awarded our second gold medal for the same Renault client, but for a more complex campaign, integrated with communications at different stages: Best Limited Series Email Newsletter for Marketing Purposes for the Renault Koleos Caravan campaign.
  • New customers: Vola, NNDKP, Happy Tour, TNT (until 2014), and eMag (2015).
  • ProSport was one of the first brands to use personalised communication by mixing the logo of your favourite football team with one’s personal logo. This was how each user got a personalised newsletter experience.
THE SEVENTH wish: new possibilities and services for customers.
We introduced the possibility to send newsletters with attachments. We created the possibility to attach customised files, so that the functionality can be used to manage contracts and other customised documents.
We started automating all business processes, and one of the most important insurers on the market decides to switch all mailed communications to emails processed by White Image.
We introduced the possibility of targeting via text message.
New customers: Engie became a client and implemented a number of automations, while RCI Leasing Romania started implementing their transactional communications.
Our EIGHTH wish: continue to go beyond our own limits!
2005
  • We reached a whopping 400,000,000 emails sent out.
  • We integrated our app with Google Analytics in order to generate reports sent directly to our platform on newsletter conversion attributions, enabling us to create profiles based on the shopping done directly from newsletters.
  • We introduced the option to manage customised landing pages. Our goal: extend the customised email experience to secondary pages that can be automatically personalised based on data that we have about a certain user.
  • New customers: Aerotravel, Paravion, European Parliament, Erste.
  • TNT starts to communicate through our services in all Eastern European countries.
Our NINTH wish: implementing new tools and services.
2008
We implemented the first campaigns that are targeted based on the users’ behavioural profile in the tourism industry, so that the destinations pitched in the email’s subject line and body can be aligned with the interest shown by the user in the previous days.
We implemented the first product recommendation programmes based on user behaviour in automotive marketing programmes dedicated to the car industry.
New customers: Romstal, Continental Hotels, Playboy.ro, Hornbach (2018)
Our TENTH wish: develop new tools to reach the audience even more easily.
2009
  • We integrated new tools based on which to target website users by monitoring the behaviour on the sites and depending on the source of the traffic.
  • We won a new award: Silver in the Best Email List Growth Strategy category for our Noriel campaign.
  • The coupon websites boomed in 2012, which influenced dramatically the number of emails we sent out: 800,000,000.
  • We introduced the possibility to change the content of already sent emails depending on when users open them. For example: a user reading a restaurant's email at lunchtime is able to see the offer available at that moment, while a user opening it later can see the offer available for dinner.
  • New customers: Orhideea Spa, AseSoft, Autovit, OLX, Coface, Alpha Bank.
Our ELEVENTH wish: run new internationally-recognized campaigns
2008
  • We won three honourable mentions in MarketingSherpa's Email Marketing Awards for the following clients: Porsche Inter Auto (Build and Cleanse - E-commerce), Altex (Build and Cleanse - Lead Gen) and Renault (Create and Design - E-commerce).
  • Our award-winning work was noted as "not only excellent for generating solid results through email marketing, but also capable of turning opportunities into challenges in a creative and audience-focused way."
  • Our campaign for Porsche Inter Auto was presented as a case study in the MarketingSherpa Summit in February 2014 in Las Vegas.
  • We started handling messages for customers from Vietnam, Poland, Bulgaria, and Hungary.
  • New customers: Tiriac Auto, Sixt, Mobexpert, FashionUp, Schenker, “Cariere” magazine.
Our TWELFTH wish: further innovate and develop more tools.
2005
New customers: Otter, Sun Plaza, Melkior, Brandminds, Allview, companies from Türkiye, and Bulgaria.
  • We integrated new tools to monitor user behaviour on websites, integrate purchase data and other behavioural data.
  • We introduced the ability to target users based on site behaviour and shopping history.
  • We introduced the possibility to create profiles based on user behaviour.
  • We created new product-recommendation algorithms.
Our THIRTEENTH wish: start a real "revolution" in automation
2008
  • This was the year when we implemented the largest number of automation programmes in absolutely all areas, B2B or B2C.
  • The year of integrations with the largest number of CRM applications.
  • We automated processes supporting contractual relationships, offline interactions or e-commerce interactions.
  • New customers: Autoklass - Mercedes Benz, Samsung Romania, Fiat, Republica, Antipa Museum, Titanmar and companies from Hungary, Republic of Moldova, and Lithuania
Our FOURTEENTH wish: set new milestones to challenge us for the future.
2005
New customers: Vodafone, Nestle, Legrand, Garanti Bank, Patria Bank, Depanero, companies from Italy, Czech Republic and Austria.
We reached a staggering 1,000,000,000,000 emails sent out.
We redesigned the way in which we monitored user behaviour on the site, thus increasing the accuracy of the data we collected.
Our FIFTH wish: smoothly adapt to the new GDPR regulations.
Our SIXTEENTH wish: provide more data to sophisticated marketers.
2019
  • That was the year when many companies were still trying to adapt themselves to the new GDPR rules. There was some confusion about how data should be handled and how responsibilities were to be divided.
  • We introduced the possibility to manage unique short URLs within the text messages that we and other partners send, so that we can provide reports on an individual level.
  • Porsche Bank started using our services.
2020
  • This year, security came at the forefront as cyberthreats escalated with the onset of the pandemic.
  • This was the year when product recommendations relied on algorithms that were much more specific than the current ones, taking offline and online data into account.
  • Idea Leasing started using our services.
2022
  • We launched a CRM system to complement email marketing activities.
  • We launched the possibility to manage AMP-like campaigns that enable the creation of emails with interactive content: email polls, carousels and even direct purchases made from the newsletter content.
  • We completed a good number of automated communication integrations with insurance mobile apps.
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In 2003, we were the first to
introduce the concept of email marketing in Romania.
Then came marketing automation and many other projects.
Client success is the best gift
We were the first to bring the concept of email marketing in Romania, back in 2003.
We wanted to show that email marketing is more than just an email.